The Crunchtime typeface was created with the upcoming halloween holidays in mind as well as utilizing my personal style. It’s main goal is to take something something so undesirable that most would scream and run away from, and turn it into a peice that entices you to lean forward to admire the detail and variant colorful splatters. It perhaps even arouses the subtle bittersweet satisfaction one feels after personally exterminating a pest. The complicated legibility invites the audience to take a closer look and notice the raw detail of each roaches composition from letter to letter. Crunchtime’s target audience spans from those creating a halloween party flyer, a daring pest control company, or anybody that just really hates cockroaches.
No comments:
Post a Comment