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Thursday, April 16, 2015

Promax BDA Student Challenge


The Promax BDA Student challenge asks
young designers to make a short video that 
showcases their brand and explains what 
design is to them. I experimented with the 
medium of stopmotion animation, because 
during this time my hand was broken and 
illustration was crazy hard. The piece shows
the journey of a designer stumbling upon 
an idea, and developing a relationship. 
Once a designer gives their ideas a personal 
spin and "wings" to take off, those ideas 
become a part of them. People's identities are 
developed through their background of life 
experiences, and I believe a designer's identity 
lies within their "background" or body of work.

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